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| Email Marketing Software & Service | |
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 Spread New Features: Search by Device, Opened, Clicked and more |
Should I Design eDM for Smartphones or Desktops? |
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Smartphone trend is here! Based on our data on smartphone usage in 2012:
If you are doing overseas e-commerce and trading, you cannot ignore smartphone users because they count for nearly 40% users who read your email on smartphone! Some Hong Kong Spread users reported near 35% smartphone users, much higher than average of 25% in HK. Smartphone users show that they have buying power because of the cost of the device ranged from HKD2000 to HKD5000. You could provide different offers for this group of customers.
Smartphone screen resolution is different from PC/Mac, typical width for desktop is around 700px, however 320px is the limit for small screen on smartphone like iPhone to avoid scrolling. Reasonable is excited to introduce our new search function that assists you to find out who used what device to read your newsletters. No more guessings, surveys or reading references from third parties, marketers and designers could check your own database and start squeezing your brain juice for creative campaigns, just right for season peak. |
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How:
Contacts > All Contacts > Filter Values > Search Device
Benifits:
- Deliver your message throught the right door.
- Ensure eDM layout is consistent across devices.
Tips for smartphone versions:
- Single column
- Width less than 320px
- Cell padding 20px to keep distance from monitor edge
- Landing page for mobile leads
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| How to Enhance Conversion Rate? Find out your fans. |
| No matter it's about sales conversion or event invitation, there is a trick to maximize the possibility of purchasing or showing up - send emails to those who OPENED your email or CLICKED to view your particular products. Corresponding actions could be carried out to enhance perfomance. Content of follow-up eDM on specific subscribers could be customized according to their preferences and needs. Spread's new search function "search by Open Count" and "search by Click Count" are made to serve this purpose. |
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How:
Contacts > All Contacts > Filter Values > Search Open Count
Benefits:
- Reach your targets shortly.
- Leave uninterested parties undisturbed.
Tips:
- Keep your campaigns in folders for easy management.
- Observe how button design and position affect click performance. | | |
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| Course: Practical Email Marketing Strategy with Spread (Register Here) |
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| Yes, we understand it's complicated to deal with HTML and keep track on brilliant marketing ideas. So our email marketing course is back! And if you are not using Spread yet, we offer you 5000 email message credits after completing the course so as to start your email campaign right ahead. |
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PURPOSE:
Create optimized eNewsletters for higher inbox and conversion rate.
OUTLINE:
- Overview of email usage and trends
- Tactics to retain current customers and explore new prospects
- Create eDM campaigns, manage contacts and events with Spread
- Methods to create optimized eDM to enhance open rate, click rate and conversion rate
- Case studies and campaigns sharing
TIME & DATE:
14:30 - 17:30 on 27 July 2012 (FRI)
FEE:
HKD800 (HKD500 for Spread clients only)
Click Here to Register for Course
Not using Spread yet? Get 5000 email message credits after completing the course OR sign up for
30-Day Free Trial Account Here. |
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If you are too occupied, do feel comfortable to dial
+852 3590 4869 or
spread@reasonables.com
for more tips or schedule meeting for one-on-one consultation.
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© Copyright 2012 Reasonable Software House Limited. All Rights Reserved. | |